Social Media – Web 2.0
Web 2.0 means a new challenge for the public administration. The goal is an improved, faster, more interactive communication with citizens. However, it is also a new possibility of participation and integration. Whether it is Facebook, Twitter, Youtube, interactive platforms or other forms – some fundamental points have to be clarified at the outset:
- Do you know your target group? On what Social Media network is this target group at home?
- Social Media is a rapid medium - Who is allowed to communicate? Are there clear rules of conduct?
- Cost-benefit analysis? Where is the added value of Social Media?
- and much more.
There are already some guidelines and manuals for guidance in cooperation with the Platform Digital Austria and numerous examples from public administration:
In Austria, more than half of Internet users already use Facebook and/or Youtube. Nevertheless, it also applies here: Every IT solution for information and communication or to improve collaboration within the administration becomes invalid when the target group is not involved.